Facebook Announces New Search Tool “Graph Search”

Facebook recently announced its big secret to its popular social network: graph search, which is a smart search engine. With graph search, users can conduct “natural” searches of content their friends share.

Mark Zuckerberg, Facebook’s founder and chief executive, said graph search is not a web search tool so it’s not a direct challenge to popular search engine Google.

Zuckerberg laid to rest speculation that the popular social network site would venture into Google’ search territory. However, he said, the company isn’t indexing the World Wide Web; just the map of Facebook’s graph. Zuckerberg said the map is huge and always changing.

Basically, the social graph is a collection of information that is shared among friends connected on the site with such information like: location data, status updates, photos, and things friends have liked. Facebook has been criticized repeatedly for its limited and ineffectual search tools.

In the demo of the revamped search, Tom Stocky, a Facebook developer, showed a search for friends of friends single in San Francisco. Stocky said Graph Search could be applied toward recruitment – people who fit the criteria for certain kinds of jobs and mutual connections.

This is one of LinkedIn’s key functions. LinkedIn is the present network for establishing professional connections.

On every Facebook page, users can use the social search tools on the blue banner.

Zuckerberg said graph search was aligned with the timeline and news feed as the social network’s foundational elements.

Facebook said there are limits on its search system, citing backfires on its privacy policies like the one on Instagram.

Developer Lars Rasmussen, a previous Google Maps co-founder, said, with Graph Search, people can only see the content others have shared with them.

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Posted by on Jan 15 2013. Filed under New, Sci/Tech. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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