Travelodge Outlines Plans for Metro Hotels
In an attempt to meet the increasing consumer demands for small hotels, Travelodge rolls out its plan to build hotels in Metro styles in prestigious office blocks and locations in UK.
The proposed properties will have 20 to 40 rooms. This move will enable Travelodge to establish small hotels in sought-after and highly priced areas as well as in occupied UK office buildings.
The hotel chain intends to build the Metro hotel model in a bid to open properties just some distance away from existing Travelodge’s in areas where there could be no available bigger development sites and price expectations are almost unrealistic.
The interest of Travelodge to construct smaller hotels is the result of the couple of development ventures that the company successfully invested in last year. It is the company’s initial plan to build a Metro style model hotel at Rose Street, the busiest tourist locations in Edinburgh.
Travelodge was able to build a hotel in a building that is Georgian listed which houses a restaurant and a couple of bars. This 43-room hotel is located on the upper portion of the properties with a steep tiny entrance at the center of the restaurant and the bar. This hotel has been one of the leading hotels of the company because of its major location.
Travelodge had also gained success using the Metro style model when it converted 52 properties of Innkeeper’s Lodge’s into their estate after their Mitchells and Butlers purchase in the month of July in 2010. Most of the acquired hotels have less than 40 rooms and have posted high profits.
According to Travelodge chief executive officer Guy Parsons, they want to build Metro style hotels across the UK in order to speed up their growth strategy. He added that they are expecting to build 100 Metro Travelodge’s in premium locations where their customers need them by 2020.
The new building strategy will be rolled out alongside the current growth strategy of Travelodge to make expansions of about 100,000 rooms and 1,100 hotels by 2025. The Metro style hotels will still embrace the Travelodge hotel name. The size of the rooms will be based on a Travelodge standard double room which should be 15 square feet.
Current managers of bigger Travelodge hotels will run the Metro Travelodge’s who will be responsible to give the right training foundation to trainee managers.
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