Burger King To Shed Unhealthy Image With New Low-Fat, Low Calorie French Fries

french Fries

Image courtesy of Artemisphoto / FreeDigitalPhotos.net

Burger King is looking to get rid of its unhealthy fast food image by adding to its menu low-fat, low-calorie French fries to assist those health-conscious consumers.

Burger King, which is the world’s second-largest hamburger restaurant chain and based in Miami, is introducing Satisfries – a value-size serving will have 190 calories, eight grams of fat and 210 milligrams of sodium.

According to Burger King’s North American President Alex Macedo, recognize that one out of two restaurant guests will order the classic French fries but want something healthier.

Health groups are putting fast food chains under the bus for their part in the U.S. obesity epidemic because they sell food that’s high in fat. According to a report from the Centers for Disease Control and Prevention, one third of adults are obese and two-thirds are overweight.  The increase in obesity rates means higher medical costs and increases the chances of certain types of diseases like heart disease and diabetes.

Burger King isn’t the only fast food restaurant making changes to its menu:

– McDonalds is offering a 400 and under calories menu
– Dunkin Brands Group Inc. has brought forth it DD Smart menu
– KFC, owned by Yum! Brands Inc. is offering healthier kid meals with grilled chicken, green beans and applesauce.

Burger King said the key difference between the regular fries and Satisfies is that not as much oil is soaked into the fries when cooking.

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Posted by on Sep 24 2013. Filed under Business, Featured, New. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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